The delivery pizza market is a cluttered industry. There are several large chains that compete with local, specialized chains that are specific to each individual town or community. Dominos has always prided itself on its fast delivery. Papa John’s has claimed that it used superior ingredients to make equally high quality pizza. Over the recent years, Pizza Hut has looked to further distinguish its brand past the red roof that protects its restaurants from the elements. The “Your Favorites. Your Pizza.” campaign launched this year to attract more consumers to its restaurant.
Pizza Hut’s Unique Marketing Strategy
This campaign was unique because it featured actual Pizza Hut employees that were handpicked to make a connection with the general public. This relationship is often overlooked and yet it is a critical one. When you go out to eat or order delivery from any type of restaurant, there has to be some type of connection between the patron and the server, delivery person, or kitchen staff. This obligatory relationship can sometimes affect the quality of your food and overall experience. That is why this campaign made so much sense.
Eight Pizza hut employees from all over the United States were picked and asked what their favorite type of Pizza Hut pizza was. Their answers led to the overall advertising campaign. These employees may have been in the same age range, but their personality traits were wide ranging. Since they came from different backgrounds and had different ambitions, potential customers from all over could identify with them and would be more likely to purchase from Pizza Hut over another chain.
Pizza Hut Menu Differentiation
Pizza Hut has also worked hard to differentiate its menu from other similar chains. Instead of simply offering pizza, they have successfully created the image that Pizza Hut is somewhere you can go to for a complete meal. For example, recently the “Big Dinner Box” has been a popular menu item. This meal includes two medium pizzas, eight wings and five breadsticks; plenty to satisfy a hungry family or college apartment. In addition, Pizza Hut has introduced pasta dishes to expand and differentiate its menu. This item can also be combined to create a family meal quite simply. Another item that is innovative and unique to Pizza Hut is the P’Zone. This item has basically wrapped one of Pizza Hut’s pizzas into a delicious calzone.
Quality Control
Calls to Pizza Hut’s customer service and complaint department are down due to the hike in quality control measures. Each store has an employee assigned to ensuring the quality of the pizza and the orders are again checked by the delivery employee before payment.
Sammy Iolson loves pizza! Residing in New York City, he has many options that range from carts on the corner to classic NYC pizzerias such as Grimaldi’s; making him a defacto authority on the subject. He promotes a website to find customer service numbers for companies like Pizza Hut.
interesting read. Thanks a lot.
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